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Steelcase, one of the leading manufacturers of office seating and accessories, was celebrating it’s 100th year in business and thought it was about time to get out there and tell their story. As a brand, they’re everywhere, but maybe not as well known as they could be. Working with the very talented folks at Genesis here in Denver, we collaborated with master storyteller Graham Button to develop this sweeping and poetic journey through Steelcase’s history, vision and future.


Client: Steelcase
Agency: Genesis Inc.
Agency Creative Director: Graham Button
Agency Producer: Saloni Shas
Agency Art Director: Adanta Arietta
Illustrator: Andre Da Loba
Production: Friends Of Mine
Producer: Jeff Snyder
Lead Animator: Adam Espinoza
Animator: Adam Singer
Animator: Chris Sayers
Audio : Dynamite Lazer Beam