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To help Omerica Organic get the word out about their awesome street team program – you get serious cash and store credit just for spreading the word – we worked up some stop-motion goodness to guide viewers through these simple steps towards becoming and official rep. Using hundreds (and hundreds!) of wooden ear accessories, killer thrift store finds and awesome laser cut letters, we brought it all together frame by frame, one small step at a time.


Client: Omerica Organics
Production Company: Friends Of Mine
Creative Director: Mike Slane
Photography: Chad Seidel
Photography: Mike Slane
Animation: Mike Slane
Animation: Chad Seidel
Actors: Zach Kuhlman, Robert Fraser, Chad Seidel, Erin Sim, Mike Slane
Voice Over: Erin Sim