Drop the Distraction. 24% of Colorado crashes are caused by Distracted Drivers.
DIGITAL ADDICTION IS A KILLER HABIT
A young man is forced to seek help. In complete denial he dismisses the outreach of his community and shrugs off the warnings. Leaving the group with feelings of contempt, he continues to fuel his addiction. The preoccupied man speeds off only to destroy his life and the life of others.
Colorado Department of Transportation
Distracted Driving Safety Campaign
Creative Direction & Script:
Kendall Peterson, Sam Stavish and Nick Harper
Friends of Mine
Robert Fraser & Adam Espinoza
Design & Animation:
Dynamite Laser Beam