If the Award was an Idol…

So we asked ourselves...What if the Award is an Idol? If the Award is an Idol, then it has to be personified with a back story. There has to be a legend surrounding how this Idol came to be... And thus a legend is born.

If the Award was an Idol…

So we asked ourselves...What if the Award is an Idol? If the Award is an Idol, then it has to be personified with a back story. There has to be a legend surrounding how this Idol came to be... And thus a legend is born.

PromaxBDA 2018 Awards Show Open


Brand Development


Brand Assets

Our influence infuses every element and asset created from digital, to print, to social, to venue.

Brand Assets

Our influence infuses every element and asset created from digital, to print, to social, to venue.

Brand Assets


Award Show Toolkit

Whether on screen at the venue or viewed online, the epic nature of the awards show will shine through.

Award Show Toolkit

Every screen in the venue and digitally needs to convey the epic execution for this Awards Show.

Award Show Toolkit


Print Elements

Our typographic influences pull from ancient calligraphy mixed with some new school flavor. It pays homage to the “the art of giving form to signs in an expressive, harmonious, and skillful manner.” One could argue that Calligraphy was one of the first forms of artistic promotion.

Print Elements

Our typographic influences pull from ancient calligraphy mixed with some new school flavor. It pays homage to the “the art of giving form to signs in an expressive, harmonious, and skillful manner.” One could argue that Calligraphy was one of the first forms of artistic promotion.

Print


Digital Elements

The audience and communication is vast, leading up to the Awards Shows throughout the year. The digital package needed to be flexible and still remain true to the vision.

Digital Elements

The audience and communication is vast, leading up to the Awards Shows throughout the year. The digital package needed to be flexible and still remain true to the vision.

Digital


Social Media

Creating a sense of urgency and teasing the vision to debut at the PromaxBDA conference in June, was our objective.

Social Media

Creating a sense of urgency and teasing the vision to debut at the PromaxBDA conference in June, was our objective.

Social Media


Behind The Scenes

Five days of shooting, with practical elements, dramatic lighting, skillful crews and amazing talent. Our partners in crime brought their best game… and we had a whole lot of fun doing it!

Behind the Scenes

Five days of shooting, with practical elements, dramatic lighting, skillful crews and amazing talent. Our partners in crime brought their best game… and we had a whole lot of fun doing it!

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