USA TODAY ‘News’

For the rebrand of the iconic USA TODAY, FOM collaborated with Wolff Olins to bring together a series of spots that showcase the very familiar graphs and charts that fill the pages of this highly visible brand. In addition Friends of Mine created a series of motion identities for USA TODAY.

CREDITS

Client: USA TODAY
Agency: Wolff Olins
Project: 2012 ReBrand
Agency CD: Lisa Smith
Agency Producer: Kate Nielsen
Production Company: Bees & Honey
Producer: Bianca Cochran
Director: The Wade Brothers
Creative Direction: Jeremy Lindenmier
Producer: Jeff Snyder
Editorial: Robert Fraser
Editorial: Brandon Carter
Animation: Burke Miles
Animation: Chris Sayers
Grading: Jeremy Lindenmier
Sound Design: Huma Huma