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SCION IQ / Projection Mapping Reveal

For the launch of the Scion iQ at the 2010 Detroit Auto Show, FOM worked with O2 Creative to produce a series of luma mattes that were projected on to a gridded frame worked cover with a scrim. The luma values of the matte would show depth of the framework by creating a false sense of depth and 3d illusion. For the final reveal the grid location on the framework went dark revealing the Scion iQ floating in the air against the backdrop.

CREDITS

Agency: O2
Creative Agency CD: Brian Hordz
Agency Producer: Jody Levy
Creative Direction: Jeremy Lindenmier
3d Lead: Jeremy Lindenmier