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REELZ_Logo24

For this refresh of the REELZ Channel, Friends of Mine worked in close collaboration with the network to develop a complete and versatile graphics system that embodies the essence of the brand – Hollywood, and all the glitz, grit and glamour that it represents.

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HOLLYWOOD. HAPPENS. HERE.


Anchored around the iconic 4 dots that have long been the hallmark of the network, this new identity connects to the brand’s history as ‘TV About Movies’, as well as expands to a younger, more current demographic.

Credits:


Channel Directors:
Artie Scheff, Maria LoConte, David Zaccaria
Creative Directors:
Adam Espinoza, Mike Slane
Design:
Adam Espinoza, Hector Espinoza, Jeremy Lindenmier, Burke Miles, Jean Pichot

Exec. Producer:
Mike Slane
Animation:
Adam Espinoza, Burke Miles, Jason Schwarz
Audio:
Mixology

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DEVELOPMENT


Exploration is one of our favorite parts of design. Here are a few explorations that didn’t make the final cut.