For this refresh of the REELZ Channel, Friends of Mine worked in close collaboration with the network to develop a complete and versatile graphics system that embodies the essence of the brand – Hollywood, and all the glitz, grit and glamour that it represents.
HOLLYWOOD. HAPPENS. HERE.
Anchored around the iconic 4 dots that have long been the hallmark of the network, this new identity connects to the brand’s history as ‘TV About Movies’, as well as expands to a younger, more current demographic.
Artie Scheff, Maria LoConte, David Zaccaria
Adam Espinoza, Mike Slane
Adam Espinoza, Hector Espinoza, Jeremy Lindenmier, Burke Miles, Jean Pichot
Adam Espinoza, Burke Miles, Jason Schwarz
Exploration is one of our favorite parts of design. Here are a few explorations that didn’t make the final cut.