To introduce the new My Yoga audience to the larger Gaiam TV brand, FOM helped develop this digital campaign to guide viewers into a larger library of yoga and conscious content and to find their new home of yoga online.
FOM was involved in multiple areas of digital development, including building a social campaign, interactive quiz, responsive microsite, video content, copywriting and more.
SPEAK TO YOUR AUDIENCE
The Balanced You The Balanced You campaign leads customers into My Yoga’s content by discovering their elemental makeup. A personality quiz provides a shareable elemental profile on social media and leads to a yoga challenge for a more balanced practice.
FOM worked with My Yoga’s internal team to develop scripts and visual positioning to speak to a wide and varied audience of yogis and to create a visual and audio experience that would speak to each of them.
THE VIDEO CONTENT
Chief Marketing Officer:
Friends of Mine
Mike Slane, Jeremy Lindenmier, Burke Miles
Dynamite Laser Beam