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To introduce the new My Yoga audience to the larger Gaiam TV brand, FOM helped develop this digital campaign to guide viewers into a larger library of yoga and conscious content and to find their new home of yoga online.

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CONTENT STRATEGY


FOM was involved in multiple areas of digital development, including building a social campaign, interactive quiz, responsive microsite, video content, copywriting and more.

Services rendered:


UX
UI
web development
content strategy

copywriting
design
animation
sound design

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SPEAK TO YOUR AUDIENCE


The Balanced You The Balanced You campaign leads customers into My Yoga’s content by discovering their elemental makeup. A personality quiz provides a shareable elemental profile on social media and leads to a yoga challenge for a more balanced practice.

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FINDING BALANCE


FOM worked with My Yoga’s internal team to develop scripts and visual positioning to speak to a wide and varied audience of yogis and to create a visual and audio experience that would speak to each of them.

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THE VIDEO CONTENT


Credits:


 

Client:
Gaiam
Creative Direction:
Julie Carver
Chief Marketing Officer:
Jaymi Bauer
Production Company:
Friends of Mine
Producer:
Cara Sturgis

Creative Director:
Jeremy Lindenmier
Art Direction:
Burke Miles
Animation:
Mike Slane, Jeremy Lindenmier, Burke Miles
Sound Design:
Dynamite Laser Beam