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AWARD SHOW TITLES


With a grocery list of ingredients that would make the NSA give a double take, we set to work creating and filming this science experiement with a creative purpose. Let the games begin!

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ABSTRACT ILLUSTRATIONS


Edit, color, typography and amazing sound design by Dynamite Laser Beam and we’re ready for action. It’s showtime!

Credits:


Client:
Art Directors Club of Denver
Creative Direction:
Adam Espinoza
Art Direction:
Burke Miles, Jason Schwarz

Animation:
Michael DeleVaga, Adam Espinoza, Burke Miles, Jason Schwarz, Mike Slane


THE SHOESTRING


Sometimes the best work comes from being given a challenge and this project was certainly no exception. With a tight budget and a self-imposed requirement of ‘NO 3D’, we set to work scouring thrift stores and online sources of the unusual to come up with this totally unique set of creative ingredients.

The Shopping List:


acrylic photo frames
wax
silly putty
rit dye
laser printer transparencies
milk
mineral oil
isopropyl alcohol
food coloring dish soap
alkaseltzer/soda water
ammonia
Mrs. Stewart’s laundry bluing
salt

corn starch
corn syrup
plastic film
baby powder
Guar Gum
Borax (sodium tetraborate)
Glycerine
Food color, poster or powder paint
iron filings
prism
heat resistant containers
sodium acetate trihydrate
ferro fluid
magnets

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Necessity is the mother of

INVENTION


The commercial light tents available wouldn’t allow us the flexibility we needed to experiment. So, we developed our own system. Using foam-core, vellum, duct tape, and velcro, we created a modular system for a scalable light tent. It allowed us to flood the experiments with light, drip from above, magnetize from below, limit reflections, and save a few bucks.

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