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ART DIRECTORS CLUB DENVER


Artifacts of ancient societies illustrate how important art is to the world. So much culture of the past fades into oblivion, but art is part of culture that we protect and preserve. While the brands and products of today are likely to fade, the art surrounding and promoting them has a chance to survive. In the ADCD title package and collateral, we looked to art of antiquity with a modern eye. The icons of religion and culture expressed through art were transformed, scanned, inspected and remixed.

Credits:


Client:
Art Directors Club of Denver
President:
Anne Redureau
Chairman:
Susan Stites

Production Company:
Friends of Mine
Design + Animation:
Burke Miles
Adam Espinoza
Jason Schwarz
Matt Tozzolo
Katey Marquette
Audio:
Dynamite Laser Beam

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SCANS FUELING DEBATE


There are some interesting ideas and debates involving 3D scanning and antiquities. Several of the models in this project are scans from museums, galleries and collections. Some museums, such as the Smithsonian, release a few of their scans to the public, but there’s a debate over why they don’t release more considering that many of these museums are publicly funded. Another interesting project involves the destruction of heritage sites by ISIS. #NEWPALMYRA is a digital archeology project where artifacts and places that have been destroyed are being reconstructed digitally. An additional debate being fueled by 3D scanning surrounds the theft of archeological artifacts, their display in national museums and whether they should be returned to their country of origin. The Nefertiti scan we used was released by a pair of artists attempting to bring attention to this practice, although there’s doubt that the model released is actually a result of their project.


PRACTICAL ELEMENTS


Throughout the award show package, we integrated photographic elements to help anchor the CGI to reality. Other times we used the photographic elements as reference for modeling and texturing.