It’s Getting Hot In Here

Summertime is everyone’s favorite time for sunny days, icy drinks and sticky sweet ice cream. FOM took inspiration from the flavors of an ice cream bar or an array of tropical drinks; utilizing the pastel fruity palette with melt’y liquid effects the team transformed the CBS logo into a tasty treat for Summer.


Client:CBSCBS Creative Direction:Matt HernandezCBS Creative Direction: Jon Lee

Production Company: Friends of Mine Exec. Producer: Mike SlaneCreative Director: Adam EspinozaFluid Dynamics: Oyekunle Jegede Animation/Composite: Jason SchwarzAnimation/Composite: Burke MilesAnimation/Composite: Adam Espinoza

It’s Getting Hot In Here

Summertime is everyone’s favorite time for sunny days, icy drinks and sticky sweet ice cream. FOM took inspiration from the flavors of an ice cream bar or an array of tropical drinks; utilizing the pastel fruity palette with melt’y liquid effects the team transformed the CBS logo into a tasty treat for Summer.


Client:CBSCBS Creative Direction:Matt HernandezCBS Creative Direction: Jon Lee

Production Company: Friends of Mine Exec. Producer: Mike SlaneCreative Director: Adam EspinozaFluid Dynamics: Oyekunle Jegede Animation/Composite: Jason SchwarzAnimation/Composite: Burke MilesAnimation/Composite: Adam Espinoza

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